Relevant People

Meet the experts

Our collective team has spent their respective careers building relevancy for both non-profit and commercial organisations. We pool this expertise and make sure that the right cast of characters are brought to bear on the challenges non-profits face.

Hence if you look at the make-up of our team, it is a collection of individuals, freelances and organisations, all of who have deep expertise in the different areas that contribute to building a financially sustainable non-profit.

Not only this, but this expertise is matched by the cross section of issues we have all worked across.

So no account managers, no staff squeezed into a project they are ill equipped to advise on. Just a team of experts, coming together to solve problems and deliver impact.

Justin Leahy

Strategic Director & Founder

Justin Leahy Strategic Director & Founder

Justin has spent the last 25 years making companies and non-profit organisations relevant. Relevant to customers, relevant to supporters and donors. Over the last nine years he has focused his efforts solely working with non-profit organisations and uses his innate curiosity in what makes organisations tick, to help non-profits map the best way to deliver financial sustainability as they pursue their charitable mission. He has led programme sponsored work with non-profits for the FCDO, Home Office and The EQ Foundation, as well as delivering a whole cross section of work for charities of all size and cause.

Molly Morrison, Associate Director, International Statutory & Trusts

Molly Morrison

Associate Director, International Statutory & Trusts

With over a decade of experience in the international development sector, Molly is a seasoned professional fundraiser who has supported organisations at every stage of maturity, from grassroots initiatives to globally recognised names. Molly’s hands-on and technical approach to grant writing has enabled numerous non-profits to articulate their vision more effectively, forge strategic partnerships, and develop and pitch innovative projects. Her extensive portfolio of clients includes Save the Children, the European Climate Foundation, and the FCDO, the last of which she has worked extensively on with Justin Leahy.

Helen Strachan

Associate Director, UK Statutory & Trusts

Helen Strachan Associate Director, UK Statutory & Trusts

Motivated by curiosity and compassion, Helen helps organisations across a rich variety of sectors fund work that empowers individuals and communities to thrive. After a career that included eight years of experience in winning government contracts for innovative employability charity Tomorrow’s People, she set up the Bright Bids consultancy to pursue not only her love of all things bidding but also her interest in learning about new ways of making society better. Her successes include securing contracts and grants from over 70 funding opportunities, including central and local government, the National Lottery Community Fund and trusts and foundations, as well as providing practical and insightful income generation support alongside Justin Leahy to around 35 not-for-profits.

Alec East, Digital Strategy Consultant

Alec East

Digital Strategist

Originally from a creative background, Alec has spent over 25 years innovating in the digital realm across internet, film, and TV. He moved into digital strategy about 15 years ago where his holistic approach to the technical, behavioural, comms & marketing are used to make organisations perform better online. He is a founder at Narrative Industries, a pure play digital agency that offers enterprise  integration, SEO, CRO, digital marketing, complex web development, and a comprehensive range of services that, when working together coherently, dramatically improve customer experience and deliver better results for the organisations. Alec’s digital skills have been put to work for many well known household names including the James Bond movie franchise, MySpace, Getty Images, Stone Island, UNHCR, Save the Children, and The Foreign & Commonwealth Office. His expertise in the effective use of technology makes him an invaluable asset to the team at Relevancy, as they deliver strategies and achieve greater impact for charities & non-profits.

James Spears

Associate Director, Individual Giving

James Spears, Associate Director, Individual Giving

James has a demonstrable track record of effectively driving growth and managing change within charities. He has over 20 years of knowledge and experience of working with Trustees, senior managers, fundraising, administrative and services staff, as well as donors, corporate supporters, clients and their families.

He has broad fundraising experience and specialises in Individual Giving. At Young Lives V Cancer he built an Individual Giving team increasing Direct Debit donors from 5,000 to 31,000 over 7 years with increased annual regular income from £456,000 to £3.3m. Working with Justin, James has worked with lots of clients in the non-profit sector helping teams with strategy, planning, creative and project delivery.

James runs Grow Communications with his wife Jennie working primarily with small to medium sized charities and social enterprises aiming to add value by helping organisations communicate effectively to increase engagement, income and improved outcomes for beneficiaries. He is able to bring this experience to any projects he is involved in.