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Our expertise ensures your non-profit thrives and attracts support, through a range of services designed to help non-profits achieve long-term financial sustainability.
Whether you are a new management team or at a crossroads with key aspects of income generation and looking to see if you’re on top of your game, then undertaking a fundraising audit will help you see the wood for the trees. From clarity of aims and ambitions, governance and services, to strength of positioning and communications, fundraising delivery and financial management. It will help lay the all-important blueprint for both the strategic and operational actions the organisation needs to take to be fundraising fit.
Training will only get you so far, while having someone show you how and work through live examples can be truly invaluable. We have developed a set of capacity building services that do exactly this, provide the guidance and mentoring support needed to truly learn on the job.
Supporters and donors need to be given confidence that the organisations they fund know their direction of travel and that their support is not going to be wasted. This starts therefore with having a clear business plan. We demystify the business planning process, helping to consolidate ideas and activities into plans that are easily digestible and give confidence for internal and external audiences.
It’s all too easy to think what you do is the most important cause, but is it being positioned in the right way to be relevant to as many different support audiences as possible? We help take the best bits of what you do – the rational and emotional arguments – to ensure you have a market position and case for support that is distinct from peers, yet relevant to different supporters and what they care most about your work.
Theory of Change or ToCs aren’t just a theoretical exercise, they are a practical tool for driving total clarity about the problems you’re setting out to solve as part of your charitable mission and what the steps are to the ultimate resolution. They are a key part of the fundraising arsenal, giving confidence to funders and guiding impact. We can help you develop your ToCs at an organisational and programmatic level.
It isn’t good enough to just measure the impact of your work, be that the outputs and outcomes. It needs to be recorded, stored and then easily used by the different teams within your organisation, so you can demonstrate to all audiences, but especially funders of your work, how good you are at what you do. We can help you to not just develop best practices in measuring impact, but then ensuring this impact data is useable for promoting and developing the organisation.
Even with as many of the strategic pieces of the puzzle in place to make fundraising easier, it’s still challenging to deliver well at the point of implementation. Your team might lack core skills in certain key disciplines of fundraising or may just not have the capacity to deliver it well. We have the expertise across the team to step in and either lead or provide support across the different fundraising and income generation disciplines.
Not just your shop window, the strength of you web presence and how optimised it is for search engines if fundamental for your mission too. Tying it all together can seem a dark art, but if you don’t invest in your web and SEO experience and manage it accordingly you will simply be left behind. We can help to not just simplify your approach, but also help you to implement a compelling web and SEO approach.
Defining not just the overarching fundraising strategy, but the approach to the different elements – statutory, trusts & foundations, corporate, commercial, community and individual giving – is a lot to wrap your arms around. Not to mention the implications these constituent parts have on communications. We can hold your hand and guide you to the most relevant strategies, that work for the nature of your cause and the capacity of your team.
Whether you are looking to develop multi-million pound statutory grants or build a pipeline of different types of trusts and foundations, to do so well requires not just great research skills, but storytelling too in order to showcase relevancy. Through either our guided bid support, that helps your team ‘learn on the job’, or from us simply running your bid-writing function, we can help you navigate this fundamentally important component of the fundraising mix.
Navigating the development of corporate partners is one of the most challenging areas of fundraising. If you’re not trying to navigate Charity of the Year, then you’re most likely trying to find your way to the right team and individuals who will connect with your cause. To do it well takes time to build strong relationships and equally strong storytelling, so the corporate entity can truly see ‘what’s in it for them’. We can help you to develop a focused approach, so you can concentrate on showcasing relevancy.
Training, merchandising, brand licencing, investment income, are all just some of the ways to drive unrestricted income, but whatever route you take comes with its own set of eccentricities and can stretch the organisation into potential unwanted places that such up time and money. We can help you navigate the complexities of establishing commercial incomes, whatever type that is, by ensuring you are putting the best foot forward.
As much an exercise in communications as it is in fundraising, individual giving requires a whole cross section of different skills. On one hand it is about strong data management and organisation, while on the other its impactful storytelling across multiple platforms and channels. As with all fundraising, it takes time to build, but done well it is the key to not just regular donors, but higher-net supporters and legacies too.
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